The process involves dedicated research, trend analysis, an empathetic approach, and thoughtful conceptualisation. The purpose is always to innovate, inspire, and ultimately make strategic and sustainable improvements to contribute to a better future.
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Part one of a two-semester strategy project for Cruilla Festival in Barcelona focused on futures thinking, with the aim of developing a desirable vision for 2030. To create this vision, extensive research was conducted, including internal interviews, a large-scale consumer survey, competitor research, and trend analysis.
The outcome was a comprehensive curation system that integrates Cruilla's values and existing strategy with a circular model centered on collaboration.
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The second part of this project focused on transforming our 2030 vision into a practical, feasible proposal that could begin implementation today. We also developed a roadmap outlining the steps Cruilla could take over the next five years to bring our future vision to fruition.
We initiated another research phase, which primarily involved an in-depth analysis of the festival's current state in terms of sustainability and circularity. We conducted a workshop to test and refine our idea, iterated based on the insights gained, and consolidated our solution. To validate this, we provided details on costs and execution, and considered the benefits and feasibility.
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A fashion-based textile collection exploring the future of denim. This popular and versatile, but often unsustainably produced, material provided a good opportunity for textile innovation. The result is a concept-driven, research-intensive project in which I experimented with various textile processes to either repurpose "waste" denim or create a trompe l’oeil denim-like appearance using more sustainable materials, such as linen.
I am very proud of this collection, as it accurately reflects my goals as a designer: to produce meaningful, thought-provoking work without compromising on aesthetics. It also won an award at New Designers 2022!
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A playful app that transforms navigating a foreign city into a gamified experience. The tailored route planner helps users explore like a local, see the best the city has to offer hassle-free, and earn rewards redeemable at featured bars and restaurants. The app also benefits the city and its residents by promoting a more even distribution of travellers, highlighting hidden gems and small, independent businesses rather than chains and tourist traps.
This online service was developed using an agile methodology, emphasising learning by doing and continuous improvement through user testing and iteration. The functional prototype was created using Figma.
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This is another fashion-based textile collection developed alongside my dissertation, titled "Why Does the Fashion and Textiles Industry Lack Transparency, and How Might Creativity Be Used as a Solution?"
The main intention of this practical project was to demonstrate the use of textile design as a tool to innovatively disclose data and encourage improvements in brand transparency. Each design is inspired by, and linked to, a fashion industry data visualization, aiming to spark conversation and show that it is possible to create something both informative and visually compelling.
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This is a service design project created to improve the alumni offering of Elisava University. After researching and understanding the current state of Elisava Alumni and current/graduated students response to it, we developed a user journey map. This enabled us to identify key moments and pain points before ideating on a solution.
Elisava Ikigai is an online service aimed at providing consistent and ongoing support so that students can find their ‘purpose’. This idea involves a circular system built around sharing knowledge in the form of a mentoring platform where current students can reach out to ex students for guidance.
After spending a week in Eindhoven at Dutch Design Week (2023), my team compiled our field research into a trend report. All of the projects on display were categorised into five key themes: thriving planets, living environment, health and wellbeing, equal society, and digital futures. To navigate the city without becoming overwhelmed or endlessly sidetracked, we chose to focus our research on the living environment!
We approached this theme through three scale-based lenses: systems, spaces, and products. I covered the "Creative Longevity" section of the report, breaking this macro-trend down into three sub-trends and communicating these using case studies discovered at DDW.
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Tactile Cleanse is a CMF (colour, material, and finish) research project that explores how tactility can be used to enhance well-being. I researched trends, post-pandemic consumer behaviours, new materials, and colour psychology to develop a concept inspired by reflexology, marine life, and the idea of "beauty snacking."
While the CMF report was the intended outcome of the project, I wanted to take the concept further by creating a tangible outcome. This resulted in a mini-collection of tactile bathroom tiles made from Jesmonite and waste scallop shells sourced from a local market.
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